“The complex nuance of the logistics industry is the speed at which things need to be enabled. Sometimes the common problem arises when changes have to be included in data models, time schedule, order replacement or accommodation processes completely,” narrates Baran. When a non asset logistics provider—who performs functions such as consultation on packing, transportation, freight quoting and financial settlement, receives a contract from large manufacturers for distribution of goods, the problem lies in quickly arranging the space, organizing for transportation and integrating systems on a fast time scale. In order to solve this challenge, EXTOL provides unique solutions that deliver business-critical integration faster—by consolidating functionalities virtually from anything and eliminating latency through efficient project planning.
A farsighted entrepreneur at heart, Baran observed the necessity of introducing a product that would run across multiple platforms to accustom the new trend in logistics industry where several midsized companies switched from the IBM AS400 platform to platforms like the Windows. He also scrutinized that several manufacturers often look for integrating their system with logistics provider’s systems which is not necessarily through EDI. Instead, they look for a more direct connection between their systems.
Staying true to his word, the company’s core product EXTOL EDI Integrator (EEI) is a high-performance native software application that enables end users to simplify business-critical B2B transaction data at a faster rate. EEI’s potential to detect data errors helps in improving trading partner relationships, curbing time spent trouble shooting end-user requests and reducing operational costs. EEI contains EDI specific integration tools and supports a wide range of software applications.
EXTOL provides unique solutions that deliver business-critical integration faster—by consolidating functionalities virtually from anything and eliminating latency through efficient project planning
Forging forward, Baran is determined to provide the best-of-breed solutions in logistics to lead EXTOL’s customers to streamline processes and develop innovative techniques to re-define the logistics industry.